Privacy Policy

WisdomSpoon respects your privacy and is committed to handling information responsibly and transparently.

This Privacy Policy explains what information may be collected when you use WisdomSpoon.com, how that information may be used, and the choices available to you.

By using WisdomSpoon, you acknowledge the practices described in this Privacy Policy.

1. About WisdomSpoon

WisdomSpoon is a creator intelligence platform providing analytics, earnings estimates, calculators, historical tracking and editorial insights relating to digital platforms such as YouTube, TikTok, Instagram, Facebook, Twitch and Spotify.

WisdomSpoon is brought to you by OBUN2.

For privacy-related questions, you may contact us at:

info@wisdomspoon.com

2. Information We May Collect

The information collected by WisdomSpoon depends on how you use the website.

Information You Provide

If you contact WisdomSpoon through a contact form or email, we may receive information such as:

• your name;
• email address;
• subject of your enquiry;
• message or feedback;
• any information you voluntarily include in your communication.

We use this information primarily to respond to your enquiry and communicate with you.

Website Usage Information

Like most websites, WisdomSpoon and its service providers may automatically collect technical information when you visit the site, including:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• referring website;
• approximate geographic region;
• date and time of visits;
• interaction with website features.

This information may be collected through server logs, cookies, analytics tools and similar technologies.

It is primarily used to understand website performance, improve user experience, maintain security and analyse traffic.

3. Creator and Platform Data

WisdomSpoon analyses publicly available information relating to digital creators, channels and content.

Depending on the platform, this may include information such as:

• channel or account name;
• public username or handle;
• subscriber or follower count;
• total views;
• number of published videos or posts;
• publicly visible likes and comments;
• public content information;
• publicly available profile images;
• other publicly available creator statistics.

WisdomSpoon may periodically store snapshots of publicly available statistics in order to build historical datasets and calculate trends over time.

For example, we may store a YouTube channel’s publicly available total views on different dates in order to calculate observed growth.

This information is obtained from public platform sources and is not presented as private account information.

4. YouTube API Services

WisdomSpoon uses the YouTube Data API to retrieve certain publicly available YouTube channel and video information.

Information obtained through the YouTube API may include publicly available:

• channel names and handles;
• subscriber counts;
• channel view counts;
• video counts;
• video titles;
• thumbnails;
• views;
• likes;
• comments and other public statistics made available through the API.

WisdomSpoon may store selected public channel statistics in its own database for historical tracking and analysis.

At present, WisdomSpoon’s public channel analyser does not require users to sign in to their YouTube account and does not access private YouTube account information.

If WisdomSpoon introduces optional account-connected features in the future, users will be clearly informed about the information being requested before authorising access.

Use of YouTube services is also subject to Google’s privacy practices and the applicable YouTube terms.

5. Historical Data

One of WisdomSpoon’s functions is to build historical creator-performance information.

When a creator or channel is analysed, WisdomSpoon may begin recording periodic snapshots of publicly available statistics.

These records may include:

• date recorded;
• subscriber or follower totals;
• channel views;
• video counts;
• other publicly available performance indicators.

Historical data allows WisdomSpoon to calculate changes such as 7-day, 30-day, 90-day or longer-term growth.

WisdomSpoon does not intentionally create false historical data for periods before we began tracking a channel.

6. Calculators and Earnings Estimates

Information entered into public calculators may be processed in order to generate results.

For example, a calculator may use information such as:

• monthly views;
• audience size;
• engagement;
• assumed RPM or CPM;
• estimated sponsorship rate;
• number of streams or subscribers.

Unless otherwise stated, these calculator inputs are used to generate the requested result and are not intended to represent verified personal financial information.

WisdomSpoon does not have access to a creator’s private earnings merely because the creator is analysed through a public tool.

Please see our Methodology and Earnings Disclaimer for further information.

7. Cookies and Similar Technologies

WisdomSpoon may use cookies and similar technologies to:

• remember preferences;
• understand site usage;
• measure website performance;
• improve functionality;
• prevent abuse;
• support analytics;
• deliver or measure advertising.

Some cookies may be placed by third-party service providers.

Where required, visitors may be provided with controls for managing non-essential cookies.

You can also manage cookies through your browser settings.

Disabling certain cookies may affect how some website features function.

8. Analytics

WisdomSpoon may use website analytics services, including services provided by Google or other analytics providers.

These services may collect information about how visitors use the website, such as pages viewed, time spent on the site, general location, device information and referral sources.

We use analytics information to understand website traffic and improve WisdomSpoon’s tools, content and user experience.

9. Advertising

WisdomSpoon may display advertising through Google AdSense or other advertising providers.

Advertising providers may use cookies or similar technologies to:

• deliver advertisements;
• measure advertising performance;
• limit repeated advertisements;
• understand interactions with advertisements;
• personalise advertising where permitted.

Third-party advertisers may process information according to their own privacy policies.

Where required by applicable law, WisdomSpoon will seek appropriate consent before enabling personalised advertising or other non-essential tracking technologies.

10. Third-Party Services

WisdomSpoon relies on third-party services to provide certain functions.

These may include services provided by:

• Google;
• YouTube;
• analytics providers;
• advertising providers;
• website hosting companies;
• security services;
• email and contact-form providers;
• social media platforms.

These organisations may process information according to their own privacy policies and terms.

WisdomSpoon is not responsible for the privacy practices of websites or services that we do not control.

11. External Links

WisdomSpoon may contain links to YouTube, TikTok, Instagram, Facebook, Twitch, Spotify and other external websites.

Clicking an external link may take you away from WisdomSpoon.

We encourage users to review the privacy policies of third-party services before providing them with personal information.

12. How We Use Information

Information collected through WisdomSpoon may be used to:

• operate and maintain the website;
• provide calculators and analytics;
• create historical creator datasets;
• improve tools and features;
• respond to enquiries;
• detect security threats or abuse;
• understand website usage;
• develop research and editorial insights;
• improve accuracy and performance;
• comply with legal obligations;
• display and measure advertising.

We do not use contact information submitted through our contact form to send unrelated marketing communications unless you have separately agreed to receive them.

13. Data Sharing

WisdomSpoon does not sell users’ personal information to advertisers.

Information may be shared with service providers where necessary to operate the website, for example:

• hosting providers;
• analytics providers;
• security providers;
• advertising providers;
• email or contact-form services.

We may also disclose information where reasonably necessary to:

• comply with applicable law;
• respond to lawful requests;
• protect WisdomSpoon or its users;
• investigate fraud, abuse or security incidents;
• enforce applicable terms.

14. Public Creator Information

Information displayed about creators through WisdomSpoon may originate from public platform profiles and APIs.

Publicly available creator information is different from personal information submitted privately to WisdomSpoon.

However, if you are a creator and believe information associated with your public profile is inaccurate, outdated or requires review, you may contact us at:

info@wisdomspoon.com

We will consider reasonable requests in light of the source of the information, our legitimate data and research purposes, and applicable legal requirements.

15. Data Retention

We retain information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may vary depending on the information.

For example:

• contact enquiries may be retained for correspondence and administrative purposes;
• server logs may be retained temporarily for security purposes;
• publicly available creator statistics may be retained for longer periods because historical analysis is a core feature of WisdomSpoon.

Where information is no longer reasonably required, it may be deleted, anonymised or aggregated.

16. Data Security

WisdomSpoon takes reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse or alteration.

However, no website, server or method of internet transmission can guarantee absolute security.

Users should therefore exercise appropriate care when submitting information online.

17. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide rights relating to your personal information.

These may include the right to:

• request access to personal information we hold about you;
• request correction of inaccurate information;
• request deletion of certain personal information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent.

Not all rights apply in every jurisdiction or to every type of information.

To make a privacy request, contact:

info@wisdomspoon.com

We may need to verify your identity before processing certain requests.

18. Children’s Privacy

WisdomSpoon is intended as a general creator-economy and analytics website and is not specifically designed to collect personal information from children.

We do not knowingly request sensitive personal information from children through our public tools.

If you believe a child has provided personal information to WisdomSpoon inappropriately, please contact us so the matter can be reviewed.

19. International Visitors

WisdomSpoon may be accessed from countries around the world.

Information may therefore be processed or stored in countries different from the country where you live, depending on our hosting and service providers.

Where applicable, we aim to handle personal information consistently with relevant legal requirements.

20. Changes to This Privacy Policy

WisdomSpoon may update this Privacy Policy as the website, its tools, advertising arrangements or platform integrations develop.

The effective date shown at the top of this page will be updated when material changes are made.

We encourage users to review this page periodically.

21. Contact Us

If you have questions about this Privacy Policy, how WisdomSpoon handles information, or a privacy-related request, please contact:

Email: info@wisdomspoon.com

Website: WisdomSpoon.com

WisdomSpoon — Data. Insights. Opportunities.