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Creator Insights

Research, explainers and practical analysis about monetisation, audience growth, platform economics and the business behind digital creators.

Creator economy

Latest insights

September 29, 2026

Why Did My YouTube RPM Drop?

You open YouTube Studio and notice something uncomfortable. Your views look reasonably healthy. Your channel is still getting traffic. But your RPM has fallen.…

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September 28, 2026

YouTube RPM Explained

If you are trying to understand how effectively your YouTube channel turns views into revenue, RPM is one of the most useful numbers to…

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